Tag Archives: restaurant marketing

Over 60% of Consumers Hope to Receive Gift Cards from Their Favorite Restaurants

By Marisa Upson on December 6, 2021

Due to the supply chain disruption and pursuing inventory shortages, some experts in the commerce section are anticipating this holiday season to be the year of the gift card. In an interview with PYMNTS, Brett Narlinger, head of global commerce at...

Technology

Managing Your Restaurant Reviews—The Good, Bad, and the Ugly

By Marisa Upson on October 5, 2021
Technology

Localized Marketing for Restaurants: Best Practices and Best Results

By Marisa Upson on July 27, 2021
Data IntelligenceTechnology

The Risk of Spending Marketing Dollars Without Measuring the Return on Investment

By Marisa Upson on February 2, 2021
Data Intelligence

Facebook’s acquisition of Kustomer spells big changes for restaurant CRM

By Robert Davis on December 7, 2020
Technology

Using a Restaurant’s Net Promoter Score to Improve Customer Satisfaction

By Marisa Upson on August 26, 2020

If you use a Net Promoter Score (NPS) to judge the perceived quality of your restaurants over time, you are in good company. Over two-thirds of Fortune 1000 companies use this important score to keep track of customer loyalty and engagement. In...

marketing

People eat with their eyes – Managing a restaurant’s Digital Marketing Process

By Kate Becker on February 3, 2020

Are you capital raise ready?