Tag Archives: restaurant marketing

Technology

Managing Your Restaurant Reviews—The Good, Bad, and the Ugly

By Marisa Upson on October 5, 2021

According to Upserve, 90% of guests research a restaurant online before dining there—more than any other type of business. Diners want to ensure a good experience because, unlike retail, you can't return a dinner or the service that went with...

Technology

Localized Marketing for Restaurants: Best Practices and Best Results

By Marisa Upson on July 27, 2021
Data IntelligenceTechnology

The Risk of Spending Marketing Dollars Without Measuring the Return on Investment

By Marisa Upson on February 2, 2021
Data Intelligence

Facebook’s acquisition of Kustomer spells big changes for restaurant CRM

By Robert Davis on December 7, 2020
Technology

Using a Restaurant’s Net Promoter Score to Improve Customer Satisfaction

By Marisa Upson on August 26, 2020
marketing

People eat with their eyes – Managing a restaurant’s Digital Marketing Process

By Kate Becker on February 3, 2020

Food photos are much more than a pretty pixel. People eat with their eyes. Photographs of food, affectionately monikered “food porn”, is the current trend in restaurant marketing. Lookers lust for beautifully enticing food pics, and not from...

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