With almost two billion users, Facebook is the largest social media platform on the web and THE place for business promotion and growth. Restaurants can use Facebook to connect with customers and increase sales through tons of different channels such as, video streaming, photos, personal interactions and list building.
Using Facebook to make your audience feel special and connected with your business is just one reason to constantly stay active and on top of the latest social media trends. You want to use social media to encourage your followers to trust you and more importantly, become actual, paying customers. Engaging with your customers online is more than just offering promotions and deals, it’s also about creating an ongoing relationship and enticing them with your restaurant and food. Check out these three tips to promote your restaurant with Facebook.
- Drive Traffic to Your Restaurant Website
We know how hard you’ve worked at creating your website and the costs you most likely have endured. Encourage your customers to click on a link via your Facebook page that brings them to your website. Your website should be full of useful information, photos, reservations, calendar events and more information that can’t be provided on Facebook! Remember, by allowing your customers to make reservations, have access to buying gift cards or signing up for paid events via your website, you’re opening another revenue stream. Also, don’t forget to add the “Share to Facebook” button which allows your visitors to automatically share what they’ve done on your website to their own personal Facebook. This brings in traction from their Facebook friends and followers.
- Facebook Live for Restaurants
Facebook Live is a new(ish) tool that allows Facebook users to stream live video right on their Facebook page. It is a savvy marketing tool for business owners to engage followers and grow their audience in new ways. There are so many possibilities for restaurants to use Facebook live. For example, cooking demonstrations, new menu item features, virtual tours of the dining room, meeting the staff, live streaming of events and other promotions. Here are some ideas on how to create a great Facebook live video.
- Encourage Your Customers to Talk to You and About You
Social media and Facebook specifically is all about creating conversations. You want your customers to talk about your restaurant or brand, write good reviews and share good stories about their experience at your restaurant. In order to utilize these great experiences, every Facebook post should ask your customers to do something or share something. For instance, if you post a photo of your newest cocktail, you can ask your customers something like “What’s your favorite type of cocktail?” or even “Cocktail or Beer?”. People want to feel included in the conversation and they love sharing their opinion on social media which is why Facebook is a great tool to engage with your customers.
We know social media marketing can be overwhelming, especially if you are trying to run a busy restaurant while managing your social media accounts. People often are confused as to where to start and on which platform. While platforms such as Instagram, Snapchat and Twitter can build a strong digital brand, Facebook is the perfect one-stop shop for any restaurant owner.