Restaurant Industry Insights

Unconventional Restaurant Promotions

In the world of fast food and casual dining, competition is fierce. Restaurant chains constantly develop innovative and attention-grabbing promotions to stand out and entice customers. This year, we’ve seen some intriguing and unconventional restaurant promotions that capture our attention and push the boundaries of marketing creativity. Let’s take a look at a few examples that have made headlines recently.

Jack in the Box’s Spine-Tingling Halloween Campaign

Halloween is a season for all things spooky, and Jack in the Box has taken this concept to a whole new level with its “Feeding Time” campaign. Instead of the typical Halloween-themed fast-food promotions, they’ve created a seven-and-a-half-minute short horror film centered around their Angry Monster Tacos.

For those brave enough to seek out the haunted taco truck, it will appear in Los Angeles, and you can even book it for Halloween parties on Resy.  Jack in the Box’s “Feeding Time” campaign is a perfect example of how a fast-food chain can use unconventional marketing to engage its audience during Halloween.

Chick-fil-A’s Cookbook for a Cause

Chick-fil-A has taken a different promotion approach by launching a cookbook titled “Extra Helpings: Inspiring Stories and Imaginative Recipes from Chick-fil-A Shared Table.” This digital cookbook is about promoting their menu items and highlighting their “Chick-fil-A Shared Table” food donation program.

The cookbook features 26 recipes from nonprofit organizations that repurpose Chick-fil-A’s surplus food into delicious dishes, including casseroles, enchiladas, and apple cobbler. It also includes a few classic Chick-fil-A menu recipes like coleslaw and chicken salad. 

Subway’s High-Flying Sandwich Experience

Subway’s “Subway in the Sky” promotion is out of this world – or, rather, 1,000 feet above the world. In this campaign, Subway offers an exclusive dining experience on a 180-foot-long blimp that resembles one of their new Deli Hero subs. Guests are treated to a ride high above the city while sampling all four Deli Hero subs in this unconventional dining adventure.

Subway’s blimp tour takes place in several U.S. cities, offering guests a unique perspective on their sandwich creations. 

Krispy Kreme’s Sweet Take on Losing the Lottery

Krispy Kreme found a fun way to capitalize on the popularity of lotteries by offering a “Mega Glaze Days” deal. Whether you win or lose the lottery, customers can get a free Original Glazed Doughnut by simply showing up with their losing lottery ticket. This promotion provides a delicious consolation prize for lottery players and attracts more foot traffic to Krispy Kreme stores.

In a world where the food industry is continually evolving, these unconventional restaurant promotions showcase the power of creativity and innovation. These campaigns entertain, engage, and underline the ever-expanding boundaries of marketing in the culinary world. As restaurant chains continue exploring new and exciting ways to connect with their audiences, one thing is clear: the restaurant industry is more than just about food; it’s about the experiences, stories, and surprises they serve to their customers.

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