Picture this: Your guests are buzzing with excitement and raving about your venue on social media. The new concept you implemented has transformed how guests interact with your property, turning customers into brand ambassadors.
The questions become – what is the experience? How did you determine which experience would be best for your property? And lastly, what is your strategy to maximize success?
Today’s Consumer Craves Experiences
Today’s consumer expects experiences wherever F&B is offered – hotels, casinos, restaurants, etc. According to the 2025 National Restaurant Association data, 80% of guests prioritize immersive, shareable moments over traditional amenities.
Owners and Operators who invest in Experiential Concepts are standing out, winning group business and increasing F&B revenue.
The Challenge: Choosing The Right Experience
- Overwhelming Options: Hundreds of ever-changing concepts
- Space and Budget Constraints: Limited space and tight budgets demand precision
- Forecasting Complexities: Property and Market dynamics make ROI forecasting tricky
Enter Emerging Fund: Concept Licensing
Emerging is a growth capital fund that invests in the intersection between hospitality and entertainment, which includes concepts like F1 Arcade at Puttshack.
We also license best-in-class brands and concepts tailored for Hotels, Casinos, Restaurants, FECs, etc. Our end-to-end process is customized for each property we work with.
Step 1 – Deep Dive Analysis
We begin with a deep-dive analysis, collaborating closely with leadership to understand your property, customers, and market. We evaluate everything – F&B outlets, underutilized spaces, amenities. Customer behaviors and spending habits. Nearby competitors and market dynamics.
Step 2 – Tailored Concept Development
Using insights from our analysis, we curate and customize concepts that align with your goals, space, and budget. We then develop cross-functional strategies needed to maximize ROI and create vivid renderings to bring your vision to life.
Step 3 – Underwriting Support:
Our deep industry expertise and investor network allows us to build financial models with property-specific and strategy-specific elements factored in.
Why Choose Emerging?
With 50+ Founders & CEOs as investors Emerging Fund is uniquely equipped to deliver hight-impact experiences, as we have built an ecosystem of brands, concepts and technologies that allow us to understand the market better than anyone else.
Our process ensures:
- Precision: Concepts tailored to your property’s unique needs.
- Marketability: Premium, recognizable brands that drive guest excitement.
- Scalability: Experiences for any space and budget.
Interested in Learning More?
Website: Emerging.com/Licensing
Email: Licensing@Emerging.com
