Now that you’ve gotten your customers to download your app, a lot of good things will begin happening for your restaurant. You can focus your marketing strategies, learn how to engage new customers, and your sales will start to improve. But, that’s only half of the battle. You need to be using push notifications to create a more immediate and direct line of conversation with your customers.
But how?
Be personable
According to PsychologySocial.com, advertising is more poignant when it targets someone’s personality profile. They suggest targeting one of the five major personality traits: Extroversion, Agreeableness, Conscientiousness, Emotional Stability, and Openness to Experience.
Outside of the person you’re marketing to, your push notifications need to be personalized to fit the type of notification or promotion you are sending out. If you’re offering a rainy-day sale, make sure your customers know it. In the same vein, don’t send a notification saying you’re having a sale when it was meant for just one city.
The quality of data collection that comes from using apps is unparalleled. It allows you to reach more people more effectively than traditional marketing strategies. Push notifications allow you to be timely as well, like offering free ice cream during a summer heat wave. This technology gives you the opportunity to be personal, individual, topical, and smart all at once.
Be reserved
Don’t send so many push notifications that your customers feel inundated and then change their smartphone settings to not receive your notifications anymore. You need to be reserved in your methodology. You don’t need to send daily notifications to frequent visitors, nor do you need to send so few notifications that your customers delete your app.
Remember time & place
You need to approach your potential guests during the time and place that makes the most sense. Don’t wake them up in the middle of the night with a notification about a lunch special. Chances are they will roll over and forget it by the morning. Instead, approach them when they’re most likely to make a food decision. That can be in the late afternoon, just before lunch. Or, shortly before the work days ends when they’re most likely thinking about what to have for dinner.
In terms of place, utilizing geo-local ads are a proven way to boost sales and get new customers through your doors. Apps allow restaurateurs to do just that by giving them access to information about where their customers travel. Imagine if you knew 20 percent of your customers went to the gas station before going to get lunch. You could use this information to send a lunch offer. This sort of data can help you give your customers the experience they envision.
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