Insights in: Menu Pricing
BeverageF&B InsightsMenu Pricing
The Summer Trends in Restaurant Menus & Expectations
As spring turns to summer, several trends are shaping up in the restaurant industry. One comes as some surprise to a few and no surprise to many—rising menu prices. And, while ever hopeful, restaurant operators also have high expectations for...
F&B InsightsMenu Pricing
Extending the Presence of Your Best Marketing Tool—Your Menu
When restaurant operators turn their attention to marketing, many focus on their websites, social media, restaurant apps, and loyalty programs. The benchmark for restaurant marketing usually comes in at about 3-6% of sales to marketing. A few...
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