Insights in: marketing

marketing

People eat with their eyes – Managing a restaurant’s Digital Marketing Process

By Kate Becker on February 3, 2020

Food photos are much more than a pretty pixel. People eat with their eyes. Photographs of food, affectionately monikered “food porn”, is the current trend in restaurant marketing. Lookers lust for beautifully enticing food pics, and not from...

food and beveragemarketingSupply Chain

Popeyes’ Chicken Sandwich Frenzy is On Again After 3rd Quarter Gain

By Marisa Upson on November 5, 2019
marketing

Using The Media to Your Restaurant’s Advantage

By Robert Davis on September 10, 2019
Data IntelligencemarketingMenu

Food Crosses Borders without a Passport

By Kate Becker on September 5, 2019
marketingOperationsRestaurant ExperienceVegetarian

The Flexitarian’s Dilemma: Is Eating a Plant-Based “Burger” Going to Cut It?

By Kate Becker on July 17, 2019
CustomermarketingRestaurant Experience

PR Debacle? Planning Can Be Your Greatest Asset

By Kate Becker on July 9, 2019

To a certain degree there is no control as to when a bad PR moment may occur. By having established guidelines about how to react to situations, you can control some of the damage and frequently turn a bad moment into a good one. There are some...

CustomerData Intelligencemarketing

Papa John’s Celebrity Endorsement Move

By Marisa Upson on July 5, 2019
Food CostmarketingsustainabilityVeganVegetarian

Farmers Who Market: How One Farmer is Reinventing Selling to Restaurants

By Kate Becker on June 26, 2019
marketingRestaurant DesignRestaurant Experience

5 Ways to Make Your Restaurant a Must-See Summer Attraction

By Robert Davis on June 21, 2019
CustomermarketingTechnology

No (Marketing) Money, No Problem!

By Rachel DeSimone on June 4, 2019

Are you capital raise ready?