Insights in: Data Intelligence

Data IntelligenceTechnology

The Risk of Spending Marketing Dollars Without Measuring the Return on Investment

By Marisa Upson on February 2, 2021

A restaurant's marketing budget often falls into the range of 2%-6% of sales. Some come in under this percentage, describing tight margins as the reason for their underinvestment. More important than the percentage of sales, the key metric marketers...

Data Intelligence

Using Customer Demographics to Select Your Next Location

By Marisa Upson on January 25, 2021
Data Intelligence

Facebook’s acquisition of Kustomer spells big changes for restaurant CRM

By Robert Davis on December 7, 2020
Data Intelligence

What the August Blackbox Guest Intelligence Snapshot Reveals

By Marisa Upson on September 22, 2020
Data Intelligence

Intro to Benchmarking for Restaurants

By Marisa Upson on August 17, 2020
Data Intelligence

Growing in a Pandemic

By Mathew Focht on July 10, 2020

We are entering a new chapter for operators, shifting from a landlord market to a tenant-friendly market. This is going to present an opportunity for expansion for those few operators with cash and confidence.  It’s been almost a decade since the...

Data Intelligence

What Diners Need to Feel Comfortable Enough to Return to In-House Dining

By Marisa Upson on June 17, 2020
Data Intelligence

Using Data to Emerge from COVID-19

By Laura Avanessian on June 11, 2020
Data Intelligence

Acutely welcomes Jim Rand, Former McDonald’s SVP Global Consumer & Business Insights, as new Sr Advisor

By Marisa Upson on February 17, 2020
Data Intelligence

Integrating Restaurant Data Systems

By Isabel Singer on December 20, 2019

Are you capital raise ready?