Seasonal changes often cause restaurant businesses to fluctuate. Summertime is no exception. In fact, restaurants tend to thrive during the summer or warm months, according to research by Chron.com. They suggest that this influx is due to increased tourism in many cities, among other factors.
In order to take advantage of the increased potential for business, here are five tips that you can use to turn your restaurant into a must-see summer attraction.
1. Party like it’s 1999
Summertime and parties go together like hotdogs and ketchup (unless you’re in Chicago). Make your restaurant a go-to attraction by hosting Fourth of July cookouts, Graduation parties, or beach-themed bashes complete with a unique food and drink menu.
2. Post Colorful Drinks and Plates on Social Media
There’s no denying that restaurants can drive their sales through social media engagement. If you want to make your restaurant a summer destination, be sure to share everything that’s going on with your followers. Post pictures of guests in beachy attire, or show off some of your bartenders’ favorite summer drinks. Either way, your customers are sure to love it.
3. Offer Online Ordering
Summer is a hustle and bustle season for quite a few reasons. The sunshine, warm air, and happy vibes all add to your customer’s sense of go-go-go. Don’t try to stand in their way. Instead, offer to-go options that you may not offer at other times of the year. This is sure to keep your customers engaged, and help you increase your sales.
4. Upgrade Your Restaurant Décor
Spring cleanings are usually followed by a new summer wardrobe. Whether you’re looking to hit the beach, or relax by the grill with some good friends, everyone needs to have that summer outfit to show off. Give your restaurant the makeover it deserves by adding colorful booths, table decorations, or go all out and make a beach on your patio. Host a sand castle building competition for kids or adults and give away some gift cards. This is sure to turn your restaurant into an unforgettable summer memory.
5. Participate in Local Events
Universities, churches, nonprofit organizations, and local communities are all sure to be hosting some festive event this summer. Be a part of a local block party, or create your own event.